Unilever to Sell The Vegetarian Butcher to Vivera

Unilever has accepted a non-binding offer to sell its plant-based meat brand, The Vegetarian Butcher, to Vivera, a company owned by JBS. The deal, expected to close by Q3 2025, aligns with Unilever’s strategy to streamline its portfolio, focusing on its 30 core brands. The financial terms remain undisclosed.

Original excerpt: Unilever has agreed to sell The Vegetarian Butcher to fellow plant-based meat business Vivera…

Source: Green Queen