Prime Roots Launches Revamped Mycelium Deli Lineup

Prime Roots has refreshed its mycelium-based deli meat lineup, with taste tests showing over 50% preference among meat-eaters compared to traditional options. This innovation addresses consumer demand for healthier, plant-based alternatives, potentially driving significant growth in the deli category as the company expands its market presence.

Original excerpt: “Over two years and millions of slices, we’ve listened to your feedback and we’ve made our best products ever,” said co-founder and CTO Joshua Nixon. “Our new products have a meatier and tastier texture…

Source: Green Queen