Oatly Launches High-Fibre Oat Milk in China Amid Weak Sales

Oatly has launched a high-fibre oat milk and low-GI cream in China, aiming to address nutritional deficiencies and boost sales. This product leverages innovative technology to enhance dietary fibre content, responding to increasing consumer awareness of health and nutrition. The initiative aligns with national efforts to improve whole grain consumption, presenting opportunities for agrifood innovators and investors in the plant-based sector.

Original excerpt: Oatly focuses on the core issue of ‘healthy and delicious’ product development…

Source: Green Queen