Mumbai Startup Prot Launches Innovative Plant Protein Block

Mumbai-based startup Prot has introduced Prot Block, a shelf-stable plant-based protein product aimed at addressing India’s protein deficiency. With 15g of protein and 10g of fiber per 100g, it offers a new option for health-conscious consumers. This innovation highlights the growing demand for functional foods in India, particularly among vegetarians, and presents opportunities for agrifood innovators to explore alternative protein sources.

Original excerpt: “India is largely protein-deficient, despite heavy dairy consumption,” says Gadodia. “The environment around plant-based protein as a healthier choice is offering a great stage…”

Source: Green Queen