John Deere Identifies Brazil as Agtech Growth Hub

John Deere views Brazil as a pivotal market for agtech innovation, emphasizing the need for improved connectivity and automation. Despite challenges like high interest rates and logistics issues, the company aims to expand its connected machinery from 780,000 to 1.5 million by 2026, highlighting Brazil’s unique agribusiness potential.

Original excerpt: “Agribusiness in Brazil is where it is today because of science,” said Mr. Correia…

Source: Valor International