Wild Foods Raises $25 Million to Expand Operations in Mexico

Wild Foods, a leading Chilean company specializing in high-protein and “seal-free” food products, has successfully closed its Series-A funding round. The round, led by Mexican private equity firm Glisco Partners and supported by 30N Ventures, raised $25 million USD.

This new capital injection aims to drive Wild Foods’ expansion into the Mexican market, where the company plans to quintuple its sales within the next two years, double its number of retail outlets, and achieve a 30% market share in the protein bar sector.

Wild Foods, which owns the brands Wild Protein, Wild Fit, and Wild Soul, commenced its international expansion a year ago and has since achieved notable success in Mexico. Its products are now available at over 5,000 retail locations across the country, including major convenience chains such as Walmart, HEB, Chedraui, Soriana, Farmacias del Ahorro, and 7-Eleven.

Pier Colonnello, Co-founder of Wild Foods, emphasized the company’s commitment to making nutritious and accessible food available throughout Latin America. He stated, “We believe we have the opportunity and responsibility to offer rich, healthy, and accessible products to all people in Latin America. Access to quality food should not be a privilege but a right for everyone.”

The expansion strategy aligns with growing consumer demand in Mexico for healthier foods that support well-being, a trend that is also evident globally. According to a recent Kantar report, 70% of Mexicans prefer to purchase healthier, organic, and natural ingredient-based food products.

Alfredo Castellanos, Managing Partner at Glisco Partners, commented on the investment, “At Glisco Partners, we seek to invest in disruptive companies that transform significant industries. Wild Foods exemplifies this vision, and we are excited to support their expansion. Our goal is to help position Wild Foods as a leader in its category.”

In Chile, Wild Foods holds over a 70% market share in the protein bar category. The company aims to replicate this success in Mexico, where the nutritional bar category was valued at approximately $200 million USD in 2023 and is projected to reach $310 million USD by 2032, according to a report from Informe de Expertos.

The new funding will be used to further the company’s expansion in Mexico, accelerate the development of new products and categories, and explore new markets within the region.