Crumbl and WK Kellogg Co. Collaborate to Launch New Cereal

WK Kellogg Co. has announced a partnership with Crumbl to launch Kellogg’s Crumbl Chocolatey Chip Cereal, blending the flavors of Crumbl’s signature milk chocolate chip cookie with a ready-to-eat cereal format. The collaboration between the two brands aims to provide consumers with an indulgent cereal experience that can be enjoyed at any time of day.

The development of this cereal was a joint effort between Crumbl’s menu and research and development team and WK Kellogg Co’s product developers. The cereal promises to capture the taste and texture of Crumbl’s well-known cookie in a new form, intended to appeal to a broad audience of consumers. “Whether enjoyed for breakfast, as a snack, or as an indulgent treat, Kellogg’s Crumbl Chocolatey Chip Cereal aims to delight consumers with its irresistible flavor profile,” said Sawyer Hemsley, co-founder of Crumbl.

Laura Newman, Vice President of Brand at WK Kellogg, expressed pride in the partnership, highlighting Crumbl’s distinctive food offerings and passionate fan base. “Crumbl’s unique food, distinct packaging, and passionate fan base make this innovation a great addition to our portfolio of iconic cereals,” Newman stated.

The new cereal is set to be available nationwide this summer, with distribution varying across select retailers. This collaboration reflects WK Kellogg Co’s ongoing commitment to introducing innovative flavor experiences in the cereal aisle, leveraging Crumbl’s reputation for delivering exceptional food experiences to create a unique and appealing product.