Bready Secures R$600,000 Investment to Expand Super Bread Production in Brazil

Bready, a food technology company specializing in the production of super breads, has completed its initial funding round, securing R$600,000 through the startup investment platform EqSeed. This funding highlights the growing market demand for healthier and more nutritious food options in Brazil.

In its first year of operation, Bready achieved revenues of R$2 million and plans to leverage the recent investment to expand its operations and establish a firm foothold in the “superfoods” market. Founded just over a year ago, the company has developed a bread-making solution that uses a mixture rich in protein, fiber, and seeds for home production. Each serving offers 15 grams of protein, is high in fiber and omega-3 and omega-6 fatty acids, and contains a variety of vitamins and minerals. The product is marketed as low-carb and 100% natural, free from gluten, lactose, and sugar, and each container can produce 20 bread units.

The business model of Bready involves outsourcing its manufacturing and logistics processes to focus on the development and sale of high-value-added products. Initially targeting the B2C market through e-commerce and marketplaces, the company has begun expanding into the B2B sector, establishing partnerships with major retailers such as Bio Mundo, Mundo Verde, and Divina Terra, and is in talks with supermarket chains.

Bready’s funding aims to support its growth plans, including forming exclusive partnerships with influencers and healthcare professionals to enhance its brand presence and interest in both the B2B and B2C markets. The executive team, with its expertise in digital channels, has been pivotal to the company’s rapid growth, positioning it well within Brazil’s bakery sector, a market generating over R$110 billion annually.

With over 10,000 customers and more than 20,000 units sold, Bready reached its breakeven point in August of the previous year. The company’s strategy focuses on maintaining its innovative edge in the high-demand superfoods segment, aiming for continued expansion and market consolidation.