Acquisition Manager

Website Daki

Meet Daki, the pioneer on-demand supermarket in Brazil that brings thousands of products to your door in few minutes. Order in seconds, receive always in minutes. No planning, simple, hassle-free, super-fast, so you can enjoy the best of your life.

Our mission is to deliver the products you want, wherever you want, creating ever more happy and spontaneous moments in your life. We’re doing this by offering a unique product portfolio that ranges from day-to-day essentials to indulgences, beauty to cleaning products, pet food to beverages, fresh fruits and veg to phone chargers. More than a thousand well-selected products to be sold through the Daki app.

Launched in January 2021, we’re now building a best-in-class team which already includes people with remarkable track records at top companies across tech, management consulting or retail. We’re experiencing stunning customer growth, retention and NPS and looking to 50x Daki’s footprint over the next 12 months. This is a unique opportunity to build a global consumer brand that will be instantly recognisable.

Responsabilidades e atribuições

What you will do

  • Lead our Digital Performance team to greatness.
  • Own our online media performance strategy across our funnel from awareness to sales uplift. Be responsible for our channel mix design, planning, and final sign-off.
  • Create best-in-class digital campaigns and leverage investments capable of meeting the growth of Daki customers. Oversee on a D2D basis and adjust the performance of campaigns on Google, Facebook and
  • Programmatic, focusing on optimizing CAC and key KPIs. Be accountable for delivering upon the agreed forecast.
  • Build the bridge between Growth and our Brand Studio to create stunning key-visuals and copy. Design the right content for the right customer at the right moment.
  • Analyze and report performance of channels and campaigns. Drive hypotheses around blockers to growth, problem-solve, scope solutions, create experiments, A/B test, analyze and iterate relentlessly
  • Develop a great understanding of the different online channels, content levers and promotional mechanisms and, combined with customer behavior insights, achieve the highest possible growth with available resources.

Requisitos e qualificações

What you need

  • Bachelor’s degree in marketing, communications, engineering, business, or a related field.
  • Solid experience in a Management Consulting, Investment Banking, Consumer facing company within a marketing or highly analytical role.
  • Strong analytical skills, structured thinker, you get excited when insights jump out of data. You can work with datasets to understand performance, optimize campaigns, drive decision-making, and measure outcomes.
  • Track record of using digital marketing solutions (e.g. Google Ads, Facebook Ads).
  • Experience with SQL and data visualization tools (Tableau, Looker, G Data Studio etc) is a strong plus.
  • Extremely organized to drive efficiency at scale. Capable of effectively driving multiple projects at the same time to on-time completion in an ultra-fast moving environment.
  • Strong time management and interpersonal skills.
  • Excellent people skills and stakeholder management that enable you to work cross functionally in different time zones, countries, and regions.
  • Great communication skills, fluent in both written and spoken English and Portuguese. Spanish is a plus

Informações adicionais

  • Estamos em crescimento: Nossa forma de trabalho é hibrido, permitindo que o Dakier atue de forma remota e presencial;
  • Somos Modernos: por meio de um cartão de crédito da bandeira Mastercard, você recebe o vale refeição.
  • Dando mais liberdade ao Dakier de como utilizar;
  • Transporte: realizamos o deposito direto no VT de acordo com a necessidade de passagem do Dakier até a unidade;
  • Saúde: Hoje disponibilizamos para o nosso Dakier a Assistência Médica, Odontológica e Total Pass;
  • Mimo: Nossos Dakier tem desconto de 10% em todas as compras feitas em nosso do APP.

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