Umami Bioworks Taps Into Gen Z TikTok Trend with Lab-Grown Caviar

Umami Bioworks has launched cultivated caviar, targeting high-end markets and Gen Z consumers. This hybrid product combines cultured sturgeon cells with plant-based ingredients, addressing sustainability concerns in the caviar industry. As demand for ethical luxury foods grows, this innovation positions Umami Bioworks at the forefront of the cultivated seafood sector, appealing to environmentally conscious consumers and high-end culinary applications.

Original excerpt: The Singaporean startup – one of the most well-known players in the cultivated seafood pace – is targeting Gen Z and millennials with its latest offering…

Source: Green Queen