THIS Launches Whole-Food Plant Protein Range in UK

UK startup THIS has unveiled its new product line, ‘THIS Is Super Superfood,’ which offers a whole-food plant protein alternative. Designed to meet rising consumer demand for minimally processed foods, the range includes fava bean protein and various seeds, aiming to provide a nutritious option that competes with traditional vegan proteins like tofu. This innovation reflects a shift in consumer preferences towards healthier, less processed food choices.

Original excerpt: “Two years ago, I thought of the idea in the shower, whilst my cat was watching me,” THIS co-founder Andy Shovel…

Source: Green Queen