Heura and Swap Launch Whole-Cut Vegan Chicken Fillet

Heura Foods and Swap Food have partnered to introduce a whole-cut vegan chicken fillet, the Suprême, in over 3,000 supermarkets across France, Spain, and Portugal. This collaboration aims to enhance the plant-based meat market by addressing consumer preferences for taste and texture, potentially attracting flexitarians and meat-eaters. The product features a clean-label recipe with high protein content, marking a significant step in the evolution of plant-based offerings.

Original excerpt: “The biggest challenges aren’t solved alone,” Laurent Gubbels, global head of content at Heura, told Green Queen. “While it might be natural to see other plant-based companies as competitors, that’s not how we see it…”

Source: Green Queen