Beyond Meat Drops ‘Meat’ to Embrace Plant Protein Focus

Beyond Meat is rebranding by removing ‘Meat’ from its name, shifting focus to whole plant proteins amid declining sales. This strategic pivot aims to align with rising consumer demand for protein and address market challenges, potentially influencing future product development in the agrifood sector.

Original excerpt: Beyond Meat is going beyond meat – quite literally. The Californian pioneer of plant-based meat says it’s ditching ‘Meat’ from its name to simply be ‘Beyond’…

Source: Green Queen