GROWERS Enhances Agriculture Loyalty Program Through Use of AI – Global Ag Tech Initiative

GROWERS has upgraded its loyalty program with AI technology, enabling agricultural retailers to gain insights into farmer purchasing behaviors. This innovation aims to enhance customer engagement and drive sales, addressing the competitive landscape in agriculture. The program’s AI engine, Axiom, offers predictive insights and tailored incentives, fostering stronger relationships among retailers, manufacturers, and farmers.

Original excerpt: The GROWERS Loyalty Program leverages data and AI to enable retailers to create fully digitized, personalized loyalty models…

Source: Global Ag Tech Initiative