Simple Planet Targets Halal Growth in B2B and B2C Markets

Korean food tech firm Simple Planet is expanding into the halal market through a hybrid B2B and B2C model. The company aims to meet the growing demand for sustainable food options among the Muslim population, focusing on cell-based ingredients and launching its in-house brand, Balboa Kitchen. This strategic move includes pursuing halal certification and partnerships with major food conglomerates, enhancing its market relevance in Asia and the Middle East.

Original excerpt: The Muslim population is growing, and they tend to be selective about their food choices. This made us focus on catering to them…

Source: FoodNavigator-Asia.com