Prefer Launches Beanless Coffee Powder to Combat Costs

Singaporean food tech firm Prefer has introduced a bean-free soluble coffee powder designed as a ‘coffee extender.’ This innovation aims to address rising coffee prices and environmental concerns by blending with traditional coffee, offering a more sustainable and cost-effective alternative for consumers and businesses alike.

Original excerpt: “There is a parallel to blended meat,” he tells Green Queen. “It is not about replacing the original; it is about keeping the experience while solving for price, sustainability, and scale…”

Source: Green Queen