Japan is Hungry for Lab-Grown Eel Meat, But Price Concerns Persist

Forsea Foods, an Israeli startup, is set to launch the world’s first cell-cultured eel in Japan, where over a third of consumers express interest amid declining eel stocks. The innovation addresses sustainability concerns and aims to meet market demand, although price remains a significant factor for consumers. The company plans to enhance consumer awareness and education as it prepares for product launch in late 2026 or early 2027.

Original excerpt: More than a third (35%) of Japanese consumers say they are familiar with cultivated unagi, an innovation derived from fish cells via cellular agriculture, and willing to try it…

Source: Green Queen

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