In Beef-Loving Brazil, A Third of Consumers Would Try Lab-Grown Meat

A recent study reveals that one-third of Brazilian consumers are open to trying cultivated meat, highlighting regional disparities in acceptance. With Brazil being a major beef exporter, this shift could influence the agrifood sector’s sustainability efforts and market dynamics, particularly as consumer interest in alternative proteins grows amidst rising health and environmental concerns.

Original excerpt: In São Paulo, 41% were interested in trying these proteins, versus 24% in Salvador…

Source: Green Queen