Atomo beanless coffee makes UK debut at high-end coffee house
Atomo has launched its beanless coffee at Hagen’s espresso bar in London, expanding its reach to 73 cafés globally. The company aims to partner with coffee businesses to address challenges in pricing and sustainability, as traditional coffee production faces climate-related constraints. CEO Andy Kleitsch emphasizes the importance of blending Atomo’s product with conventional coffee to enhance market viability amidst rising coffee prices.
Original excerpt: But we will not go profitable as a company on the back of [selling to[ small coffee shops,” acknowledged Kleitsch…
Source: AgFunderNews
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