Mars Pledges $27 Million for Dairy Farmers’ Tools, Technology and Incentives to Reduce Emissions

Mars, Incorporated has launched the Farmer Forward Program, investing $27 million over five years to support dairy farmers in adopting climate-smart practices. This initiative, in partnership with Fonterra, aims to reduce greenhouse gas emissions by 50% by 2030, addressing a significant portion of Mars’ carbon footprint. The funding will provide tools and incentives to approximately 2,000 farmers, highlighting the importance of collaboration in achieving sustainability goals within the agrifood sector.

Original excerpt: The Farmer Forward program is a cornerstone of the company’s Moo’ving Dairy Forward initiative – a multimillion-dollar platform to drive investment in new technologies…

Source: Food Engineering