CellX Launches Mushroom Jerky Brand Mourish in US Market

Food-tech startup CellX has relocated to the US and launched its mushroom jerky brand, Mourish, after self-affirming the GRAS status of its morel mushroom mycelium. This pivot to an asset-light model aims to enhance production efficiency and market reach, positioning CellX for future B2B opportunities in sustainable protein sourcing.

Original excerpt: CellX is using an asset-light model to cost-efficiently scale production and launch a CPG brand…

Source: FoodNavigator-USA.com