Japan is Hungry for Lab-Grown Eel Meat, But Price Concerns Persist

Forsea Foods, an Israeli startup, is set to launch the world’s first cell-cultured eel in Japan, where over a third of consumers express interest. This innovation addresses sustainability concerns as traditional eel stocks decline due to overfishing. However, price sensitivity remains a challenge, with many consumers hesitant to pay premium prices. The startup aims to educate consumers and establish partnerships in the Japanese market ahead of its product launch in late 2026 or early 2027.

Original excerpt: More than a third (35%) of Japanese consumers say they are familiar with cultivated unagi, an innovation derived from fish cells via cellular agriculture, and willing to try it…

Source: Green Queen