{"id":14436,"date":"2024-02-19T12:42:34","date_gmt":"2024-02-19T17:42:34","guid":{"rendered":"https:\/\/tribu.la\/?p=14436"},"modified":"2024-06-27T12:52:43","modified_gmt":"2024-06-27T16:52:43","slug":"frubana-sai-da-colombia-e-do-mexico-para-se-concentrar-no-brasil","status":"publish","type":"post","link":"https:\/\/tribu.la\/pt\/frubana-exits-colombia-and-mexico-to-focus-on-brazil\/","title":{"rendered":"Frubana sai da Col\u00f4mbia e do M\u00e9xico para se concentrar no Brasil"},"content":{"rendered":"<p>A Frubana, uma startup agroalimentar, anunciou sua retirada da Col\u00f4mbia e do M\u00e9xico, dois dos tr\u00eas pa\u00edses onde operava. Essa decis\u00e3o segue uma mudan\u00e7a estrat\u00e9gica com o objetivo de consolidar sua presen\u00e7a no Brasil, onde continua atendendo a quatro cidades: Campinas, S\u00e3o Paulo, Belo Horizonte e Curitiba. A sa\u00edda da empresa da Col\u00f4mbia ser\u00e1 conclu\u00edda em breve, apesar de sua presen\u00e7a significativa em cidades como Bogot\u00e1, Medell\u00edn e Barranquilla, onde atendeu a mais de 30.000 restaurantes e reduziu o desperd\u00edcio de alimentos para 1%.<\/p>\n\n\n\n<p>A mudan\u00e7a \u00e9 atribu\u00edda \u00e0s condi\u00e7\u00f5es macroecon\u00f4micas desafiadoras, que prejudicaram a capacidade da empresa de garantir o financiamento necess\u00e1rio para sustentar suas opera\u00e7\u00f5es nesses mercados. O foco da Frubana no Brasil, que responde por 60% de sua receita, reflete uma estrat\u00e9gia mais ampla de estabiliza\u00e7\u00e3o e prioriza\u00e7\u00e3o de recursos. A empresa, que levantou $277 milh\u00f5es em financiamento, planeja manter suas obriga\u00e7\u00f5es com fornecedores e funcion\u00e1rios na Col\u00f4mbia, ao mesmo tempo em que mant\u00e9m a porta aberta para um poss\u00edvel retorno nos pr\u00f3ximos cinco anos.<\/p>\n\n\n\n<div class=\"wp-block-fluent-crm-conditional-content\"><div class=\"fc-cond-blocks\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-7c1a4c1ee8bafae5d5065b126af965af\" style=\"color:#555555\"><strong>N\u00e3o perca essa chance!<\/strong> Assine nosso boletim informativo para receber o conte\u00fado mais recente diretamente em sua caixa de entrada ou <a href=\"https:\/\/tribu.la\/pt\/registro\/\" target=\"_blank\" rel=\"noreferrer noopener\">registro<\/a> GRATUITAMENTE para obter acesso total.<\/p>\n\n\n<div class='fluentform ff-default fluentform_wrapper_2  ff_guten_block ff_guten_block-2 ffs_default_wrap'><form data-form_id=\"2\" id=\"fluentform_2\" class=\"frm-fluent-form fluent_form_2 ff-el-form-top ff_form_instance_2_1 ff-form-loading ffs_default\" data-form_instance=\"ff_form_instance_2_1\" method=\"POST\" action=\"\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">Formul\u00e1rio de assinatura<\/legend><input type='hidden' name='__fluent_form_embded_post_id' value='14436' \/><input type=\"hidden\" id=\"_fluentform_2_fluentformnonce\" name=\"_fluentform_2_fluentformnonce\" value=\"ad7bca60a2\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/pt\/wp-json\/wp\/v2\/posts\/14436\" \/><div data-name=\"ff_cn_id_1\"  class='ff-t-container ff-column-container ff_columns_total_2'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 65%;'><div class='ff-el-group'><div class='ff-el-input--content'><input type=\"email\" name=\"email\" id=\"ff_2_email\" class=\"ff-el-form-control\" placeholder=\"Seu e-mail\" data-name=\"email\"  aria-invalid=\"false\" aria-required=\"true\"><\/div><\/div><\/div><div class='ff-t-cell ff-t-column-2' style='flex-basis: 35%;'><div class='ff-el-group ff-text-left ff_submit_btn_wrapper ff_submit_btn_wrapper_custom'><button class=\"ff-btn ff-btn-submit ff-btn-md ff_btn_style wpf_has_custom_css\" type=\"submit\" name=\"custom_submit_button-2_1\" data-name=\"custom_submit_button-2_1\"  aria-label=\"Assine\">Assine<\/button><style>form.fluent_form_2 .wpf_has_custom_css.ff-btn-submit { background-color:rgba(0, 0, 0, 1);border-color:rgba(0, 0, 0, 1);color:#ffffff;min-width:100%; }form.fluent_form_2 .wpf_has_custom_css.ff-btn-submit:hover { background-color:#ffffff;border-color:#409EFF;color:#409EFF;min-width:100%; } <\/style><\/div><\/div><\/div><\/fieldset><input type=\"hidden\" name=\"trp-form-language\" value=\"pt\"\/><\/form><div id='fluentform_2_errors' class='ff-errors-in-stack ff_form_instance_2_1 ff-form-loading_errors ff_form_instance_2_1_errors'><\/div><\/div>            <script type=\"text\/javascript\">\n                window.fluent_form_ff_form_instance_2_1 = {\"id\":\"2\",\"settings\":{\"layout\":{\"labelPlacement\":\"top\",\"helpMessagePlacement\":\"with_label\",\"errorMessagePlacement\":\"inline\",\"asteriskPlacement\":\"\"},\"restrictions\":{\"denyEmptySubmission\":{\"enabled\":false}}},\"form_instance\":\"ff_form_instance_2_1\",\"form_id_selector\":\"fluentform_2\",\"rules\":{\"email\":{\"required\":{\"value\":true,\"message\":\"This field is required\"},\"email\":{\"value\":true,\"message\":\"This field must contain a valid email\"}}},\"debounce_time\":300};\n                            <\/script>\n            \n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div><\/div>\n\n\n\n<p>O CEO Fabi\u00e1n G\u00f3mez Guti\u00e9rrez destacou que, apesar dos contratempos, as opera\u00e7\u00f5es da empresa facilitaram benef\u00edcios significativos para os agricultores e restaurantes, incluindo cadeias de suprimentos simplificadas e encargos operacionais reduzidos para os propriet\u00e1rios de restaurantes. As vendas da Frubana em 2022 atingiram $300 milh\u00f5es, demonstrando uma taxa de crescimento anual de 50%, ressaltando ainda mais seus planos de expans\u00e3o anteriores para novas cidades e aprimoramentos de servi\u00e7os, incluindo servi\u00e7os financeiros para restaurantes.<\/p>\n\n\n\n<p>A estrat\u00e9gia da Frubana reflete uma reavalia\u00e7\u00e3o de suas prioridades em resposta aos desafios econ\u00f4micos, com o compromisso de preservar os impactos positivos alcan\u00e7ados nos mercados locais onde operava anteriormente.<\/p>","protected":false},"excerpt":{"rendered":"<p>A Frubana sai da Col\u00f4mbia e do M\u00e9xico em meio a desafios econ\u00f4micos, concentrando seus recursos no Brasil, sua principal fonte de receita, para obter estabilidade estrat\u00e9gica.<\/p>","protected":false},"author":16,"featured_media":14438,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[332,410],"tags":[227,730,229,245,302,239,320],"class_list":["post-14436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-tribu","tag-brazil","tag-closing","tag-colombia","tag-food-delivery","tag-fruits-vegetables","tag-mexico","tag-startups"],"acf":[],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/tribu.la\/wp-content\/uploads\/2024\/06\/frubana.webp","jetpack_sharing_enabled":true,"publishpress_future_action":{"enabled":false,"date":"2026-04-22 00:54:44","action":"category","newStatus":"draft","terms":[337],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/posts\/14436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/comments?post=14436"}],"version-history":[{"count":1,"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/posts\/14436\/revisions"}],"predecessor-version":[{"id":14439,"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/posts\/14436\/revisions\/14439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/media\/14438"}],"wp:attachment":[{"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/media?parent=14436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/categories?post=14436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/tags?post=14436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}