{"id":12955,"date":"2024-02-19T10:07:12","date_gmt":"2024-02-19T15:07:12","guid":{"rendered":"https:\/\/tribu.la\/?p=12955"},"modified":"2024-04-06T15:38:47","modified_gmt":"2024-04-06T19:38:47","slug":"upside-foods-suspende-temporariamente-os-planos-da-fabrica-de-rubicon","status":"publish","type":"post","link":"https:\/\/tribu.la\/pt\/upside-foods-temporarily-halts-rubicon-plant-plans\/","title":{"rendered":"Upside Foods suspende temporariamente os planos da f\u00e1brica de Rubicon"},"content":{"rendered":"<p>A Upside Foods, uma das principais empresas do setor de carne cultivada, anunciou recentemente uma mudan\u00e7a estrat\u00e9gica em seus planos de expans\u00e3o, adiando a constru\u00e7\u00e3o de sua f\u00e1brica Rubicon em Glenview, Illinois. Essa decis\u00e3o, revelada em uma correspond\u00eancia obtida pela WIRED, reflete a resposta da empresa \u00e0 din\u00e2mica do mercado em evolu\u00e7\u00e3o e \u00e0s considera\u00e7\u00f5es financeiras.<\/p>\n\n\n\n<p>Inicialmente revelada em setembro de 2023, a f\u00e1brica de Rubicon foi planejada para ser um empreendimento significativo, com uma \u00e1rea de 187.000 p\u00e9s quadrados e uma capacidade inicial para produzir milh\u00f5es de libras de carne fermentada em biorreator anualmente. No entanto, a Upside optou por redirecionar os recursos para refor\u00e7ar suas instala\u00e7\u00f5es existentes em Emeryville, Calif\u00f3rnia, antes de prosseguir com a f\u00e1brica de Illinois.<\/p>\n\n\n\n<div class=\"wp-block-fluent-crm-conditional-content\"><div class=\"fc-cond-blocks\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-7c1a4c1ee8bafae5d5065b126af965af\" style=\"color:#555555\"><strong>N\u00e3o perca essa chance!<\/strong> Assine nosso boletim informativo para receber o conte\u00fado mais recente diretamente em sua caixa de entrada ou <a href=\"https:\/\/tribu.la\/pt\/registro\/\" target=\"_blank\" rel=\"noreferrer noopener\">registro<\/a> GRATUITAMENTE para obter acesso total.<\/p>\n\n\n<div class='fluentform ff-default fluentform_wrapper_2  ff_guten_block ff_guten_block-2 ffs_default_wrap'><form data-form_id=\"2\" id=\"fluentform_2\" class=\"frm-fluent-form fluent_form_2 ff-el-form-top ff_form_instance_2_1 ff-form-loading ffs_default\" data-form_instance=\"ff_form_instance_2_1\" method=\"POST\" action=\"\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">Formul\u00e1rio de assinatura<\/legend><input type='hidden' name='__fluent_form_embded_post_id' value='12955' \/><input type=\"hidden\" id=\"_fluentform_2_fluentformnonce\" name=\"_fluentform_2_fluentformnonce\" value=\"72df32ae34\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/pt\/wp-json\/wp\/v2\/posts\/12955\" \/><div data-name=\"ff_cn_id_1\"  class='ff-t-container ff-column-container ff_columns_total_2'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 65%;'><div class='ff-el-group'><div class='ff-el-input--content'><input type=\"email\" name=\"email\" id=\"ff_2_email\" class=\"ff-el-form-control\" placeholder=\"Seu e-mail\" data-name=\"email\"  aria-invalid=\"false\" aria-required=\"true\"><\/div><\/div><\/div><div class='ff-t-cell ff-t-column-2' style='flex-basis: 35%;'><div class='ff-el-group ff-text-left ff_submit_btn_wrapper ff_submit_btn_wrapper_custom'><button class=\"ff-btn ff-btn-submit ff-btn-md ff_btn_style wpf_has_custom_css\" type=\"submit\" name=\"custom_submit_button-2_1\" data-name=\"custom_submit_button-2_1\"  aria-label=\"Assine\">Assine<\/button><style>form.fluent_form_2 .wpf_has_custom_css.ff-btn-submit { background-color:rgba(0, 0, 0, 1);border-color:rgba(0, 0, 0, 1);color:#ffffff;min-width:100%; }form.fluent_form_2 .wpf_has_custom_css.ff-btn-submit:hover { background-color:#ffffff;border-color:#409EFF;color:#409EFF;min-width:100%; } <\/style><\/div><\/div><\/div><\/fieldset><input type=\"hidden\" name=\"trp-form-language\" value=\"pt\"\/><\/form><div id='fluentform_2_errors' class='ff-errors-in-stack ff_form_instance_2_1 ff-form-loading_errors ff_form_instance_2_1_errors'><\/div><\/div>            <script type=\"text\/javascript\">\n                window.fluent_form_ff_form_instance_2_1 = {\"id\":\"2\",\"settings\":{\"layout\":{\"labelPlacement\":\"top\",\"helpMessagePlacement\":\"with_label\",\"errorMessagePlacement\":\"inline\",\"asteriskPlacement\":\"\"},\"restrictions\":{\"denyEmptySubmission\":{\"enabled\":false}}},\"form_instance\":\"ff_form_instance_2_1\",\"form_id_selector\":\"fluentform_2\",\"rules\":{\"email\":{\"required\":{\"value\":true,\"message\":\"This field is required\"},\"email\":{\"value\":true,\"message\":\"This field must contain a valid email\"}}},\"debounce_time\":300};\n                            <\/script>\n            \n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div><\/div>\n\n\n\n<p>A CEO Uma Valeti delineou a l\u00f3gica por tr\u00e1s dessa decis\u00e3o, enfatizando a economia de custos associada \u00e0 expans\u00e3o das opera\u00e7\u00f5es em Emeryville em compara\u00e7\u00e3o com a fase inicial da Rubicon. Essa mudan\u00e7a resultou na elimina\u00e7\u00e3o de fun\u00e7\u00f5es espec\u00edficas relacionadas \u00e0 f\u00e1brica de Illinois, afetando 16 funcion\u00e1rios em toda a organiza\u00e7\u00e3o.<\/p>\n\n\n\n<p>Apesar desses ajustes, a Upside reafirma seu compromisso com o avan\u00e7o da tecnologia de carne cultivada. A empresa pretende aproveitar seus recursos aprimorados em Emeryville para dimensionar e comercializar produtos de \u00faltima gera\u00e7\u00e3o. Embora a constru\u00e7\u00e3o da Rubicon possa ser temporariamente adiada, a dedica\u00e7\u00e3o da Upside \u00e0 inova\u00e7\u00e3o e \u00e0 sustentabilidade permanece inabal\u00e1vel.<\/p>","protected":false},"excerpt":{"rendered":"<p>Upside Foods, a key player in the cultivated meat industry, has recently announced a strategic shift in its expansion plans, delaying the construction of its&hellip;<\/p>","protected":false},"author":16,"featured_media":12956,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[602],"tags":[242,291,320,289,424],"class_list":["post-12955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-world","tag-alternative-proteins","tag-cultured-meats","tag-startup","tag-united-states","tag-upside"],"acf":[],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/tribu.la\/wp-content\/uploads\/2024\/02\/upside.jpeg","jetpack_sharing_enabled":true,"publishpress_future_action":{"enabled":false,"date":"2026-04-16 09:34:15","action":"category","newStatus":"draft","terms":[337],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/posts\/12955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/comments?post=12955"}],"version-history":[{"count":0,"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/posts\/12955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/media\/12956"}],"wp:attachment":[{"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/media?parent=12955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/categories?post=12955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/tags?post=12955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}