{"id":11346,"date":"2023-06-28T14:31:19","date_gmt":"2023-06-28T18:31:19","guid":{"rendered":"https:\/\/tribu.la\/?p=11346"},"modified":"2023-07-25T14:09:49","modified_gmt":"2023-07-25T18:09:49","slug":"e-hora-de-revisitar-o-restaurante-do-futuro-qsr","status":"publish","type":"post","link":"https:\/\/tribu.la\/pt\/its-time-to-revisit-the-restaurant-of-the-future-qsr\/","title":{"rendered":"\u00c9 hora de revisitar o \"restaurante do futuro\" - QSR"},"content":{"rendered":"<p><strong>This is a summary of the content that was originally published on 27 June 2023 by <a href=\"https:\/\/newrepublic.com\/authors\/andrew-zaleski\"><\/a><a href=\"https:\/\/www.qsrmagazine.com\/authors\/danny-klein\">Danny Klein<\/a>, para <a href=\"https:\/\/www.qsrmagazine.com\">QSR<\/a>. Image by Taco Bell. You can read the original publication <a href=\"https:\/\/www.qsrmagazine.com\/consumer-trends\/its-time-revisit-restaurant-future\">AQUI<\/a>.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>INGL\u00caS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deloitte&#8217;s latest report shows that 55% of customers are dining in-person at the same or higher rate than before the pandemic, while 69% are ordering takeout or delivery at the same or higher frequency.<\/li>\n\n\n\n<li>The pandemic has shifted the way guests interact with restaurant brands, with a focus on convenience and frictionless digital engagement.<\/li>\n\n\n\n<li>The report highlights seven top value definitions for customers: food quality, portion size, pricing, service, experience, cutting corners, and consistent execution.<\/li>\n\n\n\n<li>To deliver effective value, restaurants should invest in personalization engines, diversified offerings, and channel-specific promotions.<\/li>\n\n\n\n<li>Frictionless digital experiences are preferred by customers, with 40% opting to order directly from restaurant websites, and restaurants should work to make their direct-order channels competitive with third-party options.<\/li>\n\n\n\n<li>The report also predicts increased adoption of automation technologies in restaurants, such as drone\/driverless car delivery, voice-automated ordering systems, and robotic food preparation.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>ESPA\u00d1OL<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un informe de Deloitte revela que el 55% de los clientes encuestados en marzo de 2023 afirman que su frecuencia de comer en el lugar o pedir comida para llevar es igual o mayor que antes de la pandemia.<\/li>\n\n\n\n<li>Aunque la pandemia no fren\u00f3 el apetito de los consumidores, s\u00ed cambi\u00f3 la forma en que interact\u00faan con las marcas. La conveniencia y la experiencia digital sin fricciones siguen siendo importantes para los clientes.<\/li>\n\n\n\n<li>El informe identifica siete definiciones principales de valor para los consumidores en la industria de restaurantes, incluyendo la calidad de la comida, el tama\u00f1o de las porciones, el precio, el servicio, la experiencia, la consistencia y la optimizaci\u00f3n de la ejecuci\u00f3n.<\/li>\n\n\n\n<li>Los restaurantes deben invertir en herramientas de personalizaci\u00f3n, ofertas diversificadas y promociones espec\u00edficas para canales (como servicio para llevar o en el lugar) para maximizar la experiencia del cliente y fomentar el crecimiento a largo plazo.<\/li>\n\n\n\n<li>El informe tambi\u00e9n destaca la importancia de una experiencia digital sin fricciones, incluyendo la implementaci\u00f3n de pr\u00e1cticas digitales utilizadas en otras industrias, como el uso de pantallas de confirmaci\u00f3n de pedidos y la adopci\u00f3n de tecnolog\u00edas automatizadas como el uso de drones y sistemas de pedidos por voz.<\/li>\n\n\n\n<li>Se espera que haya una mayor automatizaci\u00f3n en los restaurantes, tanto en tecnolog\u00edas de atenci\u00f3n al cliente como en tareas internas, lo que podr\u00eda llevar a cambios en la estructura laboral y roles de los empleados.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>PORTUGU\u00caS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Um relat\u00f3rio da Deloitte revela que 55% dos clientes pesquisados em mar\u00e7o de 2023 afirmaram que sua frequ\u00eancia de refei\u00e7\u00f5es em restaurantes ou pedidos para viagem \u00e9 igual ou maior do que antes da pandemia.<\/li>\n\n\n\n<li>Embora a pandemia n\u00e3o tenha diminu\u00eddo o apetite dos consumidores, ela mudou a forma como eles interagem com as marcas. A conveni\u00eancia e a experi\u00eancia digital sem atritos continuam sendo importantes para os clientes.<\/li>\n\n\n\n<li>O relat\u00f3rio identifica sete defini\u00e7\u00f5es principais de valor para os consumidores na ind\u00fastria de restaurantes, incluindo qualidade da comida, tamanho das por\u00e7\u00f5es, pre\u00e7o, servi\u00e7o, experi\u00eancia, consist\u00eancia e otimiza\u00e7\u00e3o da execu\u00e7\u00e3o.<\/li>\n\n\n\n<li>Os restaurantes devem investir em ferramentas de personaliza\u00e7\u00e3o, ofertas diversificadas e promo\u00e7\u00f5es espec\u00edficas para canais (como servi\u00e7o para viagem ou no local) para maximizar a experi\u00eancia do cliente e estimular o crescimento a longo prazo.<\/li>\n\n\n\n<li>O relat\u00f3rio tamb\u00e9m destaca a import\u00e2ncia de uma experi\u00eancia digital sem atritos, incluindo a ado\u00e7\u00e3o de pr\u00e1ticas digitais utilizadas em outras ind\u00fastrias, como o uso de pain\u00e9is de confirma\u00e7\u00e3o de pedidos e a ado\u00e7\u00e3o de tecnologias automatizadas, como o uso de drones e sistemas de pedidos por voz.<\/li>\n\n\n\n<li>Espera-se uma maior automa\u00e7\u00e3o nos restaurantes, tanto em tecnologias de atendimento ao cliente quanto em tarefas internas, o que pode levar a mudan\u00e7as na estrutura de trabalho e nos pap\u00e9is dos funcion\u00e1rios.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>This is a summary of the content that was originally published on 27 June 2023 by Danny Klein, for QSR. Image by Taco Bell. You&hellip;<\/p>","protected":false},"author":16,"featured_media":11347,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[284],"tags":[245,292,244],"class_list":["post-11346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-summaries","tag-food-delivery","tag-restaurant","tag-restaurant-tech"],"acf":[],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/tribu.la\/wp-content\/uploads\/2023\/06\/qsr-tacobelldrivethrulanes.jpeg","jetpack_sharing_enabled":true,"publishpress_future_action":{"enabled":false,"date":"2026-04-21 17:59:19","action":"category","newStatus":"draft","terms":[337],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/posts\/11346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/comments?post=11346"}],"version-history":[{"count":0,"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/posts\/11346\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/media\/11347"}],"wp:attachment":[{"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/media?parent=11346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/categories?post=11346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tribu.la\/pt\/wp-json\/wp\/v2\/tags?post=11346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}