Jüsto Secures $70 Million in Financing to Strengthen Online Grocery Operations in Latin America

Jüsto, a prominent online grocery provider in Latin America, announced it has secured $70 million in new financing to support its regional expansion and operational efficiency initiatives. The financing includes $50 million in equity, led by current investor General Atlantic, and an approximately $20 million debt facility arranged by HSBC México. The company plans to use these funds to accelerate growth primarily in Mexico, enhance operational efficiencies, and explore new distribution channels.

Founded in 2019 by CEO Ricardo Weder, Jüsto operates as the only fully integrated, first-party online grocer in Latin America, with active markets in Mexico, Brazil, and Peru. The company focuses on reducing intermediaries in the grocery supply chain, enabling it to offer competitive prices and streamlined services. By using artificial intelligence and data analytics, Jüsto forecasts demand, minimizes waste, and supports daily operations within its micro-fulfillment centers. Its proprietary software also facilitates efficient order management, picking, and delivery.

The new financing underscores investor confidence in Jüsto’s business model and expansion strategy. General Atlantic, a global growth equity firm, emphasized the potential for digital innovation in the grocery sector across Mexico and Latin America, particularly as consumers adopt more omnichannel shopping habits. “Jüsto’s technology-enabled approach to customer service and its vertically integrated model is well-positioned to reshape grocery experiences in the region,” said Zeev Thepris, Vice President at General Atlantic.

Juan Carlos Pérez Rocha, Head of Wholesale Banking at HSBC México, noted the importance of supporting companies like Jüsto that are advancing digital transformation in the region. According to Pérez Rocha, the debt facility provided by HSBC reflects a commitment to fueling innovation in Mexico’s evolving digital economy.

Jüsto aims to contribute to socially and environmentally responsible growth by sourcing products from a range of suppliers, including smaller local producers, to foster economic development in rural and semi-rural communities. As the Latin American grocery market presents opportunities valued at over $600 billion, Jüsto’s integration of technology and focus on direct sourcing support its goal to offer customers a comprehensive and efficient online grocery experience.