Dutch Vegan Cheese Startup Willicroft Shuts After Funding Troubles

Willicroft, a Dutch plant-based cheese startup, has ceased operations after failing to secure necessary funding. The company had previously raised €2M in 2022 and initiated a €350,000 crowdfunding round in 2023. Co-founder Brad Vanstone cited unmet fundraising goals as the primary reason for the closure, highlighting the challenges faced by alternative protein companies in a competitive market.

Original excerpt: “2024 was a tough year for Willicroft. After failing to meet our fundraising goals, we made the difficult decision to sell the company,”…

Source: Green Queen