Ninjacart Launches Global Program to Support Early-Stage Startups

Ninjacart, a prominent agri-tech startup in India, has introduced the Ninjacart Startup Program, an initiative aimed at accelerating the growth of early-stage FoodTech and AgTech startups operating outside India. The program is designed for startups founded in 2020 or later, with funding of up to $1 million, that are post-revenue and focused on innovation in the food supply chain. Notably, the program is aims to attract companies from outside of India, but is unavailable to startups based in Brazil and the Philippines.

The Ninjacart Startup Program offers participants access to advanced technology, financial support, venture capital connections, and expert business advisory. The program’s structure reflects Ninjacart’s decade-long experience in addressing supply chain inefficiencies within the agricultural sector and its collaborations with global agri-tech innovators.

Key Features of the Program

  • Technology Access: Startups will gain access to Ninjacart’s proprietary supply chain management tools. These tools encompass demand forecasting, pricing intelligence, logistics, inventory management, and more, designed to enhance both growth and operational efficiency.
  • Pitch to VC Partners: Participants will present their ventures during a Demo Day in February 2025 to key venture capital partners, including Syngenta Group Ventures and Base Capital.
  • Financial Support: Eligible startups will receive up to $50,000 in credits to offset platform and implementation fees during their first six months in the program.
  • Expert Guidance: Ninjacart will provide domain-specific business advisory services, leveraging its expertise in scalable supply chains for fresh produce, meat, and staples.

The program reflects Ninjacart’s commitment to fostering innovation in the global food distribution ecosystem. Kartheeswaran KK, Co-Founder and CEO of Ninjacart, stated, “The Ninjacart Startup Program is designed to empower innovators who are driving systemic change in food systems. By offering our expertise, technology, and network, we aim to help startups accelerate their startup journey and propel the collective transformation of the global agriculture ecosystem.”

Applications are now open to eligible startups across various regions, including Latin America (excluding Brazil).

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