{"id":27053,"date":"2025-07-30T12:30:00","date_gmt":"2025-07-30T16:30:00","guid":{"rendered":"https:\/\/tribu.la\/beyond-meat-drops-meat-to-embrace-plant-protein-focus\/"},"modified":"2025-07-30T12:30:00","modified_gmt":"2025-07-30T16:30:00","slug":"beyond-meat-drops-meat-to-embrace-plant-protein-focus","status":"publish","type":"post","link":"https:\/\/tribu.la\/es\/beyond-meat-drops-meat-to-embrace-plant-protein-focus\/","title":{"rendered":"Beyond Meat Drops &#8216;Meat&#8217; to Embrace Plant Protein Focus"},"content":{"rendered":"<p>Beyond Meat is rebranding by removing &#8216;Meat&#8217; from its name, shifting focus to whole plant proteins amid declining sales. This strategic pivot aims to align with rising consumer demand for protein and address market challenges, potentially influencing future product development in the agrifood sector.<\/p>\n<p><strong>Original excerpt:<\/strong> Beyond Meat is going beyond meat \u2013 quite literally. The Californian pioneer of plant-based meat says it\u2019s ditching \u2018Meat\u2019 from its name to simply be \u2018Beyond\u2019&#8230;<\/p>\n<p><strong>Source:<\/strong> <a href=\"https:\/\/www.greenqueen.com.hk\/beyond-meat-rebrand-plant-based-protein-grounds-vegan\/\" target=\"_blank\" rel=\"noopener noreferrer\">Green Queen<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Beyond Meat is rebranding by removing &#8216;Meat&#8217; from its name, shifting focus to whole plant proteins amid declining sales.<\/p>","protected":false},"author":16,"featured_media":27052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1035],"tags":[298,561],"content_format":[1036],"class_list":["post-27053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-innovation","tag-plant-based","tag-protein","content_format-summary"],"acf":{"content_format":1036},"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/tribu.la\/wp-content\/uploads\/2026\/07\/beyond-meat-rebrand-plant-based-protein-grounds-vegan-social-1024x536-1.png","jetpack_sharing_enabled":true,"publishpress_future_action":{"enabled":false,"date":"2026-08-17 09:07:08","action":"category","newStatus":"draft","terms":[337],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/posts\/27053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/comments?post=27053"}],"version-history":[{"count":0,"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/posts\/27053\/revisions"}],"acf:term":[{"embeddable":true,"taxonomy":"content_format","href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/content_format\/1036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/media\/27052"}],"wp:attachment":[{"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/media?parent=27053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/categories?post=27053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/tags?post=27053"},{"taxonomy":"content_format","embeddable":true,"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/content_format?post=27053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}