{"id":24832,"date":"2025-04-23T12:30:00","date_gmt":"2025-04-23T16:30:00","guid":{"rendered":"https:\/\/tribu.la\/this-launches-whole-food-plant-protein-range-in-uk\/"},"modified":"2025-04-23T12:30:00","modified_gmt":"2025-04-23T16:30:00","slug":"this-launches-whole-food-plant-protein-range-in-uk","status":"publish","type":"post","link":"https:\/\/tribu.la\/es\/this-launches-whole-food-plant-protein-range-in-uk\/","title":{"rendered":"THIS Launches Whole-Food Plant Protein Range in UK"},"content":{"rendered":"<p>UK startup THIS has unveiled its new product line, &#8216;THIS Is Super Superfood,&#8217; which offers a whole-food plant protein alternative. Designed to meet rising consumer demand for minimally processed foods, the range includes fava bean protein and various seeds, aiming to provide a nutritious option that competes with traditional vegan proteins like tofu. This innovation reflects a shift in consumer preferences towards healthier, less processed food choices.<\/p>\n<p><strong>Original excerpt:<\/strong> \u201cTwo years ago, I thought of the idea in the shower, whilst my cat was watching me,\u201d THIS co-founder Andy Shovel&#8230;<\/p>\n<p><strong>Source:<\/strong> <a href=\"https:\/\/www.greenqueen.com.hk\/this-isnt-meat-plant-based-super-superfood-protein\/\" target=\"_blank\" rel=\"noopener noreferrer\">Green Queen<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>THIS has launched &#8216;THIS Is Super Superfood,&#8217; a whole-food plant protein range aimed at health-conscious consumers.<\/p>","protected":false},"author":16,"featured_media":24831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1035],"tags":[298],"content_format":[1036],"class_list":["post-24832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-innovation","tag-plant-based","content_format-summary"],"acf":{"content_format":1036},"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/tribu.la\/wp-content\/uploads\/2026\/06\/this-isnt-meat-plant-based-super-superfood-protein-1.png","jetpack_sharing_enabled":true,"publishpress_future_action":{"enabled":false,"date":"2026-06-19 04:12:59","action":"category","newStatus":"draft","terms":[337],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/posts\/24832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/comments?post=24832"}],"version-history":[{"count":0,"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/posts\/24832\/revisions"}],"acf:term":[{"embeddable":true,"taxonomy":"content_format","href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/content_format\/1036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/media\/24831"}],"wp:attachment":[{"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/media?parent=24832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/categories?post=24832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/tags?post=24832"},{"taxonomy":"content_format","embeddable":true,"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/content_format?post=24832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}