{"id":24469,"date":"2025-04-03T12:30:00","date_gmt":"2025-04-03T16:30:00","guid":{"rendered":"https:\/\/tribu.la\/cellx-launches-mushroom-jerky-brand-mourish-in-us-market\/"},"modified":"2025-04-03T12:30:00","modified_gmt":"2025-04-03T16:30:00","slug":"cellx-launches-mushroom-jerky-brand-mourish-in-us-market","status":"publish","type":"post","link":"https:\/\/tribu.la\/es\/cellx-launches-mushroom-jerky-brand-mourish-in-us-market\/","title":{"rendered":"CellX Launches Mushroom Jerky Brand Mourish in US Market"},"content":{"rendered":"<p>Food-tech startup CellX has relocated to the US and launched its mushroom jerky brand, Mourish, after self-affirming the GRAS status of its morel mushroom mycelium. This pivot to an asset-light model aims to enhance production efficiency and market reach, positioning CellX for future B2B opportunities in sustainable protein sourcing.<\/p>\n<p><strong>Original excerpt:<\/strong> CellX is using an asset-light model to cost-efficiently scale production and launch a CPG brand&#8230;<\/p>\n<p><strong>Source:<\/strong> <a href=\"https:\/\/news.google.com\/rss\/articles\/CBMinAFBVV95cUxQUlFkakVONzJyNTRJdWR5NEdQTlpxa0U0NGRTYk9VN3dLVzhmbV81MDJJeklHUlhvYzFyMTdjUjRIYm8yQVAzLXg5aS1aZFlXb3kxdEF0a3JZY0dzVUdPekNVX3o3MlNFRHBoYk9QVFp6WFNobk1iY242NEpCdzkzSlF5YU5hLWVLbkIwMHRMTEplWGZzejZwZTZacjQ?oc=5\" target=\"_blank\" rel=\"noopener noreferrer\">FoodNavigator-USA.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>CellX has relocated to the US and launched its mushroom jerky brand, Mourish, after self-affirming the GRAS status of its morel mushroom mycelium&#8230;<\/p>","protected":false},"author":16,"featured_media":24468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1035],"tags":[224,361,300],"content_format":[1036],"class_list":["post-24469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-innovation","tag-agriculture","tag-bacteriophages","tag-food-tech","content_format-summary"],"acf":{"content_format":1036},"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/tribu.la\/wp-content\/uploads\/2026\/05\/ACEHMK33SBBVZFBV3NTTJAYLAQ.jpg","jetpack_sharing_enabled":true,"publishpress_future_action":{"enabled":false,"date":"2026-06-22 08:52:16","action":"category","newStatus":"draft","terms":[337],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/posts\/24469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/comments?post=24469"}],"version-history":[{"count":0,"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/posts\/24469\/revisions"}],"acf:term":[{"embeddable":true,"taxonomy":"content_format","href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/content_format\/1036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/media\/24468"}],"wp:attachment":[{"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/media?parent=24469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/categories?post=24469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/tags?post=24469"},{"taxonomy":"content_format","embeddable":true,"href":"https:\/\/tribu.la\/es\/wp-json\/wp\/v2\/content_format?post=24469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}